The nation’s money is the ideal place to commercially acceptance the newest brand name in order to Canada! January 26, 2026 – Posted in: Uncategorized
The audience is very happy to announce one to Jacknife is best the fresh new go-to-paign for Hard rock Resort & Local casino Ottawa-the fresh brand’s earliest-ever Canadian venue! As the Hard rock embarks for the a great $350M expansion and you can rebrand, our company is honoured in order to figure a promotion that not only celebrates Difficult Rock’s history and in addition amplifies the energy inside Ottawa.
Noted for delivering immersive entertainment experiences international, the tough Rock� has long been a favourite worldwide place to go for residents and you may tourist the same. The brand is within a captivating day and age out of extension and revitalization, and phase is decided having a huge opening away from Canada’s first Hard rock Lodge & Gambling enterprise � which have Jacknife top the latest fees to grow the fresh new go-to-paign due to their Ottawa location.
HRI turned the original privately-owned gambling team appointed good U
�Our 350 mil buck extension and you may rebranding will interrupt the hotel, activity, hospitality, and you can gambling marketplaces for the Eastern Ontario and you will past,� says Christine Crump, Chairman out of Hard rock Hotel and Gambling enterprise Ottawa. Canadians will no longer need to cross a boundary to try out all of that Hard-rock can offer. Jacknife’s works coincides into the world-category really works and skills i send to our guests.�
The brand new range off Jacknife’s functions includes a complete strategic and creative development of the fresh new wade-to-paign, which have a pay attention to building thrill and you will riding involvement across the all touchpoints. The brand new venture often embody the new substance regarding Difficult Rock’s brilliant society, ensuring the opening will get an excellent beacon to possess activity seekers.
�We have been thrilled to come together which have an international brand name particularly Hard rock at the for example a pivotal time,� states Mikey windetta Richardson, Co-Founder and Exec Innovative Manager during the Jacknife. �The lead-up to the fresh 2025 discharge provides the ability to carry out some thing its charming-a campaign that do not only remembers Tough Rock’s legacy and also amplifies the power during the Ottawa.�
This partnership emphasizes mission-passionate storytelling, that have one another Jacknife and hard Material Resorts & Gambling enterprise Ottawa worried about curating a smooth, high-impression brand sense that may lay the fresh new phase getting a huge opening like few other.
Hard-rock All over the world (HRI) the most international accepted enterprises which have sites within the more 74 regions spanning 313 places that tend to be had/licensed otherwise treated Rooms, Gambling enterprises, Stone Storage�, Live performance Spots and you may Cafes. Their Unity of the Hard rock� all over the world support system perks participants having doing what they love round the using functions worldwide. HRI in addition to launched a joint venture titled Hard-rock Digital during the 2020, an online sportsbook, merchandising sportsbook and you can web sites gaming platform. Starting with a keen Eric Clapton drums, Hard-rock has the fresh new planet’s largest and most valuable distinct authentic audio collectibles in the more than 88,000 parts, which can be demonstrated during the their urban centers global.
S. Best-managed Team by the Deloitte Individual and the Wall surface Street Log for the 2021 and has now while the started recognized fourfold. Hard rock has also been recognized by Forbes among Earth’s Top Companies, and Ideal Companies for ladies, Assortment and you may The fresh Grads and a leading Large Boss on the Travelling & Recreation, Betting and you will Activity Globe. From the 2022 Globally Betting Honors, Hard rock are entitled Property-Dependent Driver of the season towards 2nd amount of time in five decades.
Hard rock International currently retains funding levels out of number one resource-amounts rating organizations: S&P International Analysis (BBB-) and you can Fitch Analysis (BBB). For more information on Hard-rock International, visit hardrock otherwise store.hardrock.
Rideau Carleton Gambling establishment commercially opened since Rideau Carleton Raceway in the 1962, since Canada’s very first-actually ever four-eighths kilometer egg-shaped and contains already been a button element of Ontario’s harness racing area from the time. Since the introduction away from gaming for the , the town regarding Ottawa has already established everything $six million annually and more than $106 billion in total payments to have hosting Rideau Carleton Casino contained in this the new National Funding Area.
Having hopeless anticipation of your opening of one’s the new Hard rock Resorts & Gambling establishment Ottawa, Rideau Carleton Gambling establishment stays discover 24/7, willing to suffice its traffic with the same time and energy and thrill. Hard-rock was working to create another condition-of-the-art activity business which can in the future offer the fresh iconic Hard rock brand name to Ottawa and enliven the metropolis like nothing you’ve seen prior. Coming facilities ought to include a modern lodge construction having 150 bed room, in addition to twenty-two suites, extended playing flooring as well as one,five hundred slot machines, 40 live-activity dining table video game, and you may higher-maximum gambling. Travelers can also enjoy over 10 eating, bars, and you may lounges, including the renowned Hard rock Bistro and you may Council Oak Steakhouse. The hotel might also be home to the brand new classic Rock Shop, a-1,800 along with chair Hard rock Real time place, and you may genuine musical collectibles.
The brand new facility is a significant rider regarding job design and certainly will employ more 700 regional owners, immediately after accomplished. Hard rock Resort & Casino Ottawa is going to continue the fresh new traditions away from society funding due to regional sponsorships and you may nonprofit partnerships, improving the life off customers and you may folks equivalent while the is actually founded not as much as Rideau Carleton Gambling establishment.
Rideau Carleton Gambling enterprise try operated because of the Hard-rock Around the world and you will governed by the Ontario Lottery and Gaming Business (OLG). Having OLG connection, Rideau Carleton Gambling establishment reveals a daily dedication to in charge betting which have complete implementation of OLG’s Plays that’s recognized from RG See certification system.
For additional information on Rideau Carleton Gambling enterprise, check out rideaucarletoncasino
Jacknife is actually another, full-solution creative brand service based inside the Toronto, Canada. With more than 29 years of globe feel, Jacknife has been the leader in bringing outstanding marketing and imaginative solutions to a varied list of clients. Of the leveraging the fresh new powerful combination of strategic innovation, Jacknife empowers names to create tall team worth through the fuel out of invention.
